Independent medical consultancy
Where clinical evidence becomes brand advantage.
OBK Médical is the independent practice of Tamara Hobeika, PharmD — pharmacy-trained scientific rigour paired with years inside global dermatological beauty. Medical strategy, scientific communication and training, for the brands and the clinicians who need both.
Expertise
Three ways to work together
Strategy, communication and training are one continuous job: decide what the science supports, say it in a way that holds up, and make sure the team can carry it.
01
Strategy
Medical strategy that earns its place in the business plan.
Positioning built on what the evidence will actually carry — then a plan for the evidence you still need. Useful before a launch, during a reformulation, or when a claim has outgrown its data.
- Scientific positioning and claims strategy
- Launch and lifecycle medical plans
- Evidence gap analysis and study rationale
- Portfolio and axis strategy
- Expert and advocacy mapping
02
Communication
Scientific stories that survive contact with an expert.
The medical narrative, and every artefact that carries it: congress content, advisory boards, materials for physicians and pharmacists, and an honest review of what promotional copy is allowed to say.
- Medical narrative and scientific storytelling
- Congress, symposium and advisory board content
- Materials for physicians, dermatologists and pharmacists
- Claims review and scientific accuracy
- Data storytelling and publication support
03
Training
Teams that can hold their own in front of a dermatologist.
Programmes that turn a product file into working knowledge — pathology first, product second — for medical teams, marketing, field forces and the pharmacy counter.
- Product and pathology academies
- Medical and field-force training
- Pharmacist and counter education
- Train-the-trainer programmes
- Onboarding curricula for medical teams
When to call
You probably need this if…
- Your claim is stronger than your data.
- Your team can't answer the dermatologist's second question.
- You have the study, but nobody can tell the story.
- A launch is three months away and the medical plan is one slide.
- Your training deck is really a product catalogue.
- You're entering a market whose regulators read the evidence differently.
About
A pharmacist who learned the business, and never left the science.
Tamara Hobeika trained as a pharmacist — a PharmD, earned with distinction — before taking a master's at ESSEC in marketing management and digital, specialising in health innovation. That combination is the whole point of OBK Médical: she reads the data the way a scientist does and the market the way a brand lead does, and she is unwilling to trade one for the other.
Her career was built inside global dermatological beauty, across medical communication and brand leadership on internationally known dermo-cosmetic ranges — the environment where a claim has to satisfy a regulator, a dermatologist and a shopper in the same sentence. OBK Médical brings that discipline to brands and institutions as an independent practice.
Working languages
Method
The same four steps, every time
Different briefs, one sequence. It is deliberately unglamorous, and it is why the work holds up after I leave.
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01
Listen
The product, the audience, and the constraint you can't move — regulatory, budget, or a claim already in market.
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02
Interrogate the evidence
What the data supports, what it merely suggests, and what it cannot carry. This is the step most briefs skip.
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03
Build the narrative
One story that satisfies the regulator, the clinician and the consumer — not three stories that contradict each other.
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04
Equip the team
Training and materials so the narrative survives without me. A consultant who makes herself necessary has failed.
Evidence isn't a constraint on the story. Handled properly, it is the story.
Tamara Hobeika, PharmD
Approach
How an engagement usually runs
Three formats cover most of what clients need. Any of them can start with a single conversation and no commitment.
01
Project
A defined piece of work with a deliverable and an end date — a claims review, a launch medical plan, a congress narrative, a training curriculum.
02
Fractional medical lead
Ongoing senior medical judgement for teams that need it regularly but cannot justify a full-time hire. A set number of days a month, with continuity.
03
Workshop
A day, on site or remote, built around your product and your audience — training, an advisory session, or a working session on scientific positioning.
Who this is for
Dermo-cosmetic and pharmaceutical brands
Medical, marketing and regulatory teams who need the scientific story and the commercial one to be the same story.
Medical education and HCP training
Programmes for physicians, dermatologists, pharmacists and the teams who speak to them — designed to teach, not to sell.
Questions
Before you write
Do you only work in dermatology and dermo-cosmetics?
That is where the depth is, and where I am most useful. The method transfers to other categories where a scientific claim has to survive a regulator and a clinician — ask, and I'll tell you honestly whether I'm the right person.
Which languages can the work be delivered in?
French, English and Arabic. Materials can be built in one and adapted to the others without losing the scientific precision — which is a different job from translation.
Will you sign an NDA?
Yes, as a matter of course, and before any material is shared. Unpublished data and pre-launch positioning are the normal subject matter here.
Remote or on site?
Both. Strategy and review work well remotely; training and advisory sessions are usually better in the room.
How is this priced?
By format: a fixed fee for a defined project, a monthly fee for an ongoing fractional role, or a day rate for a workshop. You'll have a number before any work starts.
What happens in a first conversation?
Half an hour, no charge, no deck. You describe the problem; I tell you what I'd do about it and whether it needs me at all.
Contact
Tell me what you're working on.
A first conversation is free and usually short. If OBK Médical isn't the right fit, I'll say so.